Salon marketing is a critical component to the success of your business, so having a strong salon marketing strategy and salon software to support your efforts can make all of the difference. Check out these top 50 marketing ideas to help get you started! You can also check out our 2022 Salon and Spa Marketing Calendar for even more great tips and advice!
Let’s get started…
1. Create a profitable front desk
Train your front desk staff on how to effectively rebook, upsell, and cross-sell to clients. 80% of business comes from rebooking, so every point of sale interaction is another potential opportunity.
2. Set up a selfie station with your salon’s hashtag
Create an area in your business with great lighting so clients can take selfies to post on their social media. Don’t forget to promote your hashtag and ask them to tag your account.
3. Create a memorable client experience
People come to salons for more than just great hair- they want the experience of luxury and pampering that comes with that. Build a strong experience from the moment a client steps inside to the moment they leave, and beyond.
4. Carry exclusive products
A great way to differentiate yourself from the competition is to carry and promote exclusive products other salons don’t and are only distributed to salons. It will keep clients coming back to your business.
5. Cultivate high-quality relationships
Developing a long-term relationship with a client will undeniably help make a connection and win you a ‘lifetime’ guest who will also recommend your services, leave reviews, and engage with your business both on and offline.
6. Simplify your pricing
Simplify your pricing structure and menu to let your services speak for themselves. Offering too many options can leave clients feeling overwhelmed whereas a simple menu can lead to higher spending.
7. Branding at its best
Your employees are representing your business at all times, so make sure their appearance and behavior are always on-brand for your salon.
8. Host a contest
Host a contest where you award the client who brings in the most referrals with a great prize! Whether that’s a free blowout or facial or percent off of their next service, the choice is yours!
9. Offer add-on services
Coach your staff on how to naturally and effectively offer up-sells during their services for add-ons or retail.
10. Hold a super sale
Hold a sale, maybe even just twice a year, where you let clients buy products and services for 30% off- like a family and friends discount to draw the crowds and stimulate retail sales.
11. Boost online reviews
Referrals will always be your key source of attracting new clients, so make sure you’re asking your clients to leave an online review of your business at the end of each service.
12. Offer express services
Offer express or mini services for clients on-the-go. You’ll be able to market them as both an add-on to their original service as well as a quick lunch break treatment.
13. Social stylists
Coach your stylists on how to capture the best photos of their work on social media as well as how to share to draw new clients with their effort. You’ll help boost their personal profiles as well as your business.
14. Manage your reputation
How is your critical business information such as store hours, address, and phone number listed across the internet? Use our Business Listing Scan to instantly check the health of your salon or spa’s online info across dozens of search engines, maps, and directories!
15. Google Ads
When potential clients search for salons in your area, make sure you’re coming up first in Google! It’s easy to set up campaigns and it’ll help you bring brand new clients into your business.
16. Facebook Ads
Facebook advertising allows you to reach new clients through their social media feeds! Customize your target demographic and bring in new quality clients in no time!
17. Update your website
Put your best foot forward with a simple and easy to navigate website that conveys your brand’s personality and attracts your ideal client archetype.
18. Publish your salon’s own blog
Write and publish original material that will not only help your clients, but establish your business as a thought leader in the beauty and wellness industry. Not sure where to start? Check out our Blogging for Beginners White Paper here.
19. Contribute to top salon blogs
Submit guest posts on popular salon publications. Should they accept your content piece, you’ll enjoy free traffic to your website and coverage for your brand.
20. Run a contest
Host a contest that incentives guests to engage with your social media, online presence, and services in a way that they normally wouldn’t. Select a winner at random or enter them in a raffle for a chance to win a prize.
21. Update your third-party pages
Make sure your business information is up-to-date on third party websites such as Google, Yelp, and more to ensure you’re not missing out on potential opportunities.
22. Promote visually engaging content
People love to see and share beauty and creativity, so whether it’s through your social media platforms, your blog, or your website, make sure you’re utilizing beautiful images that showcase the talent of your team.
23. Create a video
Create engaging videos that tell your brand’s story, or shoot mini videos during and after your services to show off new styling and color techniques.
24. Define your brand
Have a strong understanding of your brand identity and make sure it carries through the client experience both in person and through online interactions.
25. Tag your clients
Don’t forget to tag your clients in your posts so they can re-share your posts! Clients will love to see their new look on your feed.
26. Sell products online
Make your products available online through an online shop. Don’t forget to include hosting eGift on your website as well.
Marketing Offline & Building Relationships
27. Build joint ventures
Team-up with another local business in your area that can cross-promote and co-host events with.
28. Get involved in national events
Attend national educational events and trade shows to network with other business owners and learn from the best as to how to improve your business practices.
29. Create professional business cards
Ensure that every member of your staff has professionally made business cards they can hand to clients and partners, with a way to contact you and where they can find you online.
30. Team up with local schools
Whether they’re universities or big-name high schools, establish strong relationships with local schools to bring in students and teachers alike.
31. Birthday Bash
Offer small birthday rewards to your regular clients, as well as offering them a group discount for them and their closest friends to get pampered before their big birthday celebration.
32. Be thoughtful
Send out special cards during important dates such as birthdays, anniversaries, or other accomplishments. A little goes a long way and it’s easy to add these specialty notes into Meevo 2 salon software.
33. Networking events
It’s all about who you know, so make sure to stay well connected. Focus on building relationships with other professionals and businesses to always stay on top of the market.
34. Become an educator
Share educational content or host classes that clients can attend to show them how to maintain their services at home.
35. Check out Coffee Talk
Looking for business strategies and inspiration for your salon or spa? Check out our Coffee Talk series where we sit down each month with industry experts and educators who share their advice to help you grow your business!
36. Host a client appreciation event
Host a large event once a year where you bring your VIP clients together for a day of fun, relaxation, mini services, giveaways, and more. Client appreciation can go a long way to establishing strong relationships.
37. Retarget clients that have left
Did a past client stop coming in? If a clients hasn’t visited your salon for at least 6 months, send them an email, text, or phone call sharing that you miss them and provide an incentive to schedule a new appointment.
38. Learn from the best
Follow successful industry leaders and try to procure their skills and accomplishments. Between their sales and styling techniques, there are so many opportunities for you and your team to grow!
39. Give away freebies
Create small promotional items like shirts, retail, and other salon branded items to send your clients home with. Your name will always be around wherever they take your gift.
40. Redo your retail
Re-evaluate your retail strategy and utilize your salon software to establish how you could be most effectively stocking your shelves to encourage sales.
41. Offer senior discounts
Older clients tend to have more brand loyalty, so make it easier on them to choose your salon by offering senior discounts to your regulars.
42. Be direct in your communication
Ensure that any communication you send out to your clients is direct in it’s messaging, concise, and helpful. Nobody wants junk mail clouding their inbox.
Using Salon Software
43. Send appointment confirmations
Sending a confirmation to your client as a reminder can avoid several missed appointments. Try utilizing Meevo 2’s integration with Textel to text clients live from your salon’s landline.
44. Send thank you e-mails
Set up your salon software to send out a thank you e-mail at the end of the day or the end of the week, or even immediately following a client’s visit to the salon, through Meevo Marketing’s Email Platform.
45. Event-based e-mails
Is it someone’s birthday? Maybe an anniversary? Use your salon software to automatically send a specialized communication to let them know you’re thinking of them.
46. Last-minute appointments
Is your Appointment Book not completely full? Companies like Reach by Octopi fill in the gaps by sending out e-mails for discounted appointments.
47. Automated scheduling reminders
Is your client due back in to book their next color treatment after 5 weeks? Send them a reminder. What about clients who haven’t been in to your salons in 3 months? Send them a ‘we miss you’ incentive.
48. Offer online booking
Set up simple and accessible Online Booking options for clients to book services even when the business itself is closed, otherwise you’re losing out on scheduling appointments!
49. Create a loyalty program
Reward clients for repeatedly coming in as well as for referring new clients. It incentivizes them to continue doing business with your salon.
50. Gift certificate promotions
Send your clients a reminder about your latest gift card incentive…something as simple as; buy a $100 gift card for a friend or family member, get a $20 gift card for yourself!
You have now taken the first step towards your journey to salon marketing. Put these powerful tips into action, and watch your hard work turn into solid relationships, paying (and happy) clients, and increased revenue!