Marketing for Podiatrists: Everything You Need to Know — CC Digital (2022)

We've been working closely with podiatrists up and down the UK on several marketing strategies for over three years now; so we'd like to assume we know a thing or two about this industry! Here are our top tips, top do's and don't's and some marketing strategies you might not have already thought of for your podiatry business.

Get a well optimised website

Something we see regularly, not just within the podiatry industry, but from smaller businesses, in general, is poor website quality. Your website's quality will have a massive impact on the results you achieve from any type of marketing campaign.

You don't need an all singing all dancing website. But do make sure your site;

In our opinion, the best and easiest to use website platform builder is Squarespace; however, WordPress should also be a consideration when looking for a platform to build your site on. Wix is another good platform, however, note if you need a lot of content to add to your site (ie big pages or many pages) Wix websites can be slow. Your site's speed may impact SEO and organic rankings as well as your conversion rate (the percentage of people who visit your website who then go on to book an appointment or enquire with you). If you do consider a Wix website, we recommend getting in touch with Andy at WixWorks for professional assistance. Contact us for Squarespace or Wordpress help.

Now you've got yourself a great website; you can look at some marketing strategies to boost website traffic and conversions.

SEO

Nine times out of ten, SEO will be the most impactful long term strategy for your podiatry business. SEO stands for search engine optimisation and looks to increase your website's position in the organic search results.

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We usually advise SEO as a longer-term strategy, but that doesn't mean you don't see results fast. Generally, clients see results (more website traffic and therefore, more conversions) within 30 days. However, SEO is an ongoing process where results will continue to increase month after month as your organic ranking increases and increases for a greater range of search terms.

SO WHAT EXACTLY DOES SEO INVOLVE?

SEO involves a huge range of optimisation points ranging from optimisation directly on your website to Google My Business optimisation and social media influences.

PPC - Google Ads

PPC stands for pay per click and is usually used to refer to Google Ads but can also refer to other PPC marketing platforms such as social ads or bing ads. The most common form of PPC marketing is through Google Ads and is what we're going to have a quick look at today.

PPC Google Ads places your website on the Google search results page (usually at the top of the page). You can determine which search terms trigger your ads using keywords - for example, if you're a podiatrist in Bury you might want your ad to show when people search for "bury podiatrist", and so we add this as a keyword.

Google Ads takes a lot of optimisation if you're going to get serious ROI. You need to monitor which ads, locations, keywords, audiences, genders, age groups, days, hours, and more lead to the most conversions for the lowest cost and optimise around this data accordingly. This is where you might want to bring in the help of a qualified professional like ourselves. Qualified PPC professionals will monitor the performance of your account and optimise around the data they obtain. You'll also need to set up conversion tracking which can be complicated. This tracking monitors phone calls, form submissions, bookings and sales (if you have an e-commerce store) - all of this data is imperative if you're to optimise your campaign properly. You need to look at your conversion data to calculate which ads and keywords are performing best. You don't want to allow specific keywords to spend budget without leading to conversions. If this happens, you need to change the keyword and or the ad.

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WHAT SORT OF RESULTS CAN YOU EXPECT WITH GOOD OPTIMISATION?

With a well optimsated campaign you can expect to get enquiries for as little at £5 cost per enquiry. Of course, this varies depending on your area, how much competition there is, your website quality and the services you’re advertising. As an average our podiatry clients get enquiries for around £4.50 cost per enquiry.

Social Media (Organic)

Organic social media generally refers to the regular posting you undertake on your social media platforms. Such as sending out tweets, posting images on Instagram or posting updates on Facebook. These are all forms of organic social media.

Of all the strategies we mention in this post, this strategy is the slowest when it comes to delivering ROI.

Search engine marketing such as PPC Google Ads or SEO targets people actively looking for your product or service. This means they are already interested in what you have to offer before they even click through to your site. Social media, on the other hand, isn't targeting people actively searching. Instead, you're showing your ad or organic to people who may or may not be interested in your service, but if they consistently see you online, you'll be the first person they think of when they are in need of your services.

Search engine marketing and social media are effective marketing strategies; however, search engine marketing will generally deliver better ROI and more quickly due to the nature of the audience you're targeting.

What social media organic metrics should you be measuring? The most common KPI's (key performance indicators) for social media organic are reach and engagement. Reach measures the number of people who have seen your posts and engagement measures comments, likes, link clicks etc.

It's equally as important to measure the amount of website traffic from your organic social campaigns. Just like with PPC or SEO, you want to measure which channels are generating traffic and conversions and which aren't. A common issue we often see is people spending a lot of time on a specific social media channel, but when we look into the analytics, this channel isn't actually generating any real results for them. Measure as much data as you can and optimise your time and monetary investment as suited.

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Social Media Ads

Similar to social media organic, but not exactly the same is social media ads. These are the paid-for/sponsored ads you see on social media. There are several ways to set these up, including boosting your organic posts or setting up full ad campaigns from within the ads platform of the social media channel you choose.

Boosting your organic posts is a great quick and easy way to showcase your post to more people. However, boosting posts lacks a lot of the more advanced settings and tracking options you have with full ad campaigns.

Whether you boost your organic posts or set up full ad campaigns, you need to choose who you show your posts too carefully. Get too specific, and you'll end up with high frequency (the average number of times each person in your audience sees your ad). Go too broad, and you'll waste money showing your ad to people who are not at all in your target market.

I know we keep mentioning it, but remember to track your conversions with your social ads too! Don't ever spend money on ads that don't work.

Email Marketing

When creating this post, I wasn't too sure if to bother including this marketing strategy or not. It's not the most common strategy, nor is it the most effective for obtaining new patients; however, it can help with existing client retention, which is why I'm adding it in here.

Building an email marketing list of non-existing clients will be challenging in this industry. Most people aren't going to be interested in hearing news and updates or receiving promotions from a podiatrist they don't visit. However, you can use email marketing to encourage existing patients to re-book for general checkups or encourage them to leave reviews, which would help obtain new customers. You could also send out a monthly newsletter with tips and advice for general foot care or include some of your recent blog posts. You could include a lot of different things in your newsletter - mix it up and don't let your content become boring.

FAQs

How much is a Google ad? ›

The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

What is the study of podiatry? ›

A podiatrist is a Doctor of Podiatric Medicine (DPM), known also as a podiatric physician or surgeon, qualified by their education and training to diagnose and treat conditions affecting the foot, ankle and related structures of the leg. When treating patients, this system is also known as the lower extremity.

Where can I advertise for free? ›

Here are the 15 best free advertising sites for entrepreneurs and digital marketers in 2021:
  • Facebook Messenger.
  • Google My Business.
  • Facebook Marketplace and Facebook Shops.
  • eBay.
  • Craigslist.
  • Locanto.
  • Oodle.
  • OLX.

How much does a TikTok ad cost? ›

TikTok ads start at $10 per CPM. Reports from AdAge in late 2019 show that TikTok's cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration.

How much does AdSense pay per 1000 views? ›

If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00. If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.

Is a podiatrist a real doctor? ›

They are DPM's; they are a doctor of podiatric medicine; they can be both surgeon and a physician at the same time and they specialise in treating the ankle, foot and other related areas of the leg.

Why do podiatrists call themselves doctors? ›

Are They Doctors? Podiatrists are doctors, but they don't go to traditional medical school. They have their own schools and professional associations. They also have "DPM" (doctor of podiatric medicine) after their names instead of "MD" (medical doctor).

How much do podiatrists make? ›

The national average annual wage of a podiatrist is $148,220, according to the BLS, which is almost three times the average annual salary for all occupations, $51,960. No matter in which state you reside, podiatrist salaries are much higher than the pay for most jobs.

What is the cheapest form of advertising? ›

The cheapest way to advertise is social media ads and classified ads, generally speaking. These kinds of ads can be placed starting as little as $20.

How do I advertise on Facebook without paying? ›

8 Ways To Increase Your Facebook Reach Without Spending Money
  1. Create Awesome Content. ...
  2. Embed Your Posts. ...
  3. Encourage Likes & Shares. ...
  4. Ask Your Fans To Receive Notifications. ...
  5. Give Reasons To Comment. ...
  6. Mix Up Your Content. ...
  7. Become a Content Curator. ...
  8. Create Fan Page Relationships.
Dec 9, 2013

What is the minimum budget for TikTok ads? ›

For your ad to go live, TikTok requires you to set up a minimum budget. For an entire campaign, you'll need at least $500, while the daily campaign budget shouldn't be below $50. If you're setting a budget for an ad group level, there are two options: Daily budget—The minimum amount is $20.

What is a CPM advertising? ›

CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user.

Is promoting on TikTok worth it? ›

Jumping on the latest trend just might push you ahead of competitors who haven't yet taken advantage of the opportunity. TikTok Promote could be an effective way for you to spread brand awareness, gain new fans for your business, and send leads straight to your website.

How much can I earn if my website get 1000 visitors per day? ›

If you have 1000 visitors, and your Click-through-rate is 1%, that means you have 1 click for every 100 visitors, and 10 clicks per 1000 visitors. Therefore: you will get $17 per 1000 visitors. The average Cost per Mille that you receive from your content can be $4 to $6 per 1000 views in developing countries.

How much money does 1 million views on YouTube give you? ›

How Much Do YouTubers Make for 1 Million Views? A video with advertisements and 1 million views can pay a YouTuber between $2,000-$3,000. Do YouTubers Get Paid Well? On average, YouTubers can make $18 for every 1,000 ad views.

How do I get 100 a day on AdSense? ›

To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday. These articles can be as little as 300 words.

How long has a podiatrist been around? ›

The first society of chiropodists, now sometimes known as podiatrists, was established in New York in 1895—and still operates there today as NYSPMA. The first school opened in 1911. One year later the British established a society at the London Foot Hospital and a school was added in 1919.

How long has podiatry been around? ›

The term podiatry came into use in the early 20th century in the United States and is now used worldwide with countries such as the United Kingdom and Australia.

What is difference between podiatrist and chiropodist? ›

There is no difference between a chiropodist and a podiatrist. The term chiropody has been traditionally used in the UK, but the term podiatry is recognised and used more internationally.

Who invented podiatry? ›

Ancient Forms of Podiatry

The original scalpels were invented by Hippocrates to help scrape skin and remove these hard skin spots. Up until the 20th century, doctors who focused on feet, ankles, and legs were called chiropodists and considered separate from other types of organized medicine.

Is a podiatrist a real doctor? ›

They are DPM's; they are a doctor of podiatric medicine; they can be both surgeon and a physician at the same time and they specialise in treating the ankle, foot and other related areas of the leg.

Why do podiatrists call themselves doctors? ›

Are They Doctors? Podiatrists are doctors, but they don't go to traditional medical school. They have their own schools and professional associations. They also have "DPM" (doctor of podiatric medicine) after their names instead of "MD" (medical doctor).

How much do podiatrists make? ›

The national average annual wage of a podiatrist is $148,220, according to the BLS, which is almost three times the average annual salary for all occupations, $51,960. No matter in which state you reside, podiatrist salaries are much higher than the pay for most jobs.

What is a foot doctor called? ›

A podiatrist -- officially known as a doctor of podiatric medicine (DPM) — is trained to treat issues in the foot, ankle, and lower leg. They can help your limb work the way it should, reduce pain, and speed healing after an injury or surgery.

What is the word for a foot doctor? ›

A podiatrist is a medical professional who treats disorders of the foot, ankle, and lower extremities.

Are podiatrists doctors USA? ›

In the United States, podiatrists are educated and licensed as Doctors of Podiatric Medicine (DPM).

How much does it cost to have a podiatrist cut toenails? ›

Costs of Nail Trimming

For a special treatment that includes exfoliation, nail and cuticle trimming, fungus prevention, and maybe even a foot massage, the average cost across the country is about $35.00 to $40.00.

Are podiatrists medically trained? ›

Whilst a Podiatrist is not medically trained and therefore not a Doctor, extensive Postgraduate training enables Podiatrists to perform foot surgery. Podiatric Surgeons are highly specialised only operating on the foot rather like a Dental Surgeon who will only treat your mouth.

Do podiatrists treat hard skin? ›

Shoes and socks should be removed, and the podiatrist will use a metal scalpel to begin removing the initial layers of hard or dead skin from the bottom of the feet. This is known as debridement, or the cutting away of thick and hard skin from the feet.

Do podiatrists cut toenails? ›

While you may be able to care for your toenails at home, you can also schedule a visit with the podiatrists at Certified Foot and Ankle Specialists to trim your toenails properly.

Why are podiatrist important? ›

It is very important that you take care of your feet. It's easy to take having healthy feet for granted, however foot problems tend to be among the most common health conditions. Podiatrists can help diagnose and treat a variety of feet related conditions, so it is crucial that you visit one if you need assistance.

Is a podiatrist a doctor in Australia? ›

The DPM course is truly unique as It is the only course provided in Australia whereby graduates are awarded a Doctor of Podiatric Medicine degree.

Find marketing tips and strategies for podiatrists. Get the help you need to find more customers and grow your practice.

Build a great website.. If you have a great website, you’ll be able to turn these website visitors into new patients.. They don’t just type in “podiatrist near me”, they also use terms like “foot specialist”, “foot doctor”, or “foot surgeon”.. You need to show people what makes you different from other local practices and include this information on your business cards, flyers, and other promotional materials.. Younger people are more likely to find a podiatrist online whereas older patients might find you in the phonebook.

There's no doubt that digital marketing is essential for businesses these days. People are nowadays suffering from foot pain, and they are looking for

That’s where WeProms comes in – we provide SEO and social media digital marketing services that will help increase your online visibility so that more people can find you and book an appointment with you.. Web development is the process of creating a website.. We can help you with SEO, content marketing, graphic design, email marketing, web development, and more.. A: Yes, we offer digital marketing services for all types of medical practices.. We can help you with SEO, content marketing, graphic design, email marketing, web development, and more.

Outsourcing medical billing is an optimal solution for podiatry practices to get on-time payment and reduce medical claim denials.

Podiatry coding and billing is complex as procedures and services related to the foot are very specific because of medical necessity requirements and restrictions on the conditions that can be treated.. Experienced podiatry billing companies will handle all tasks related to claims processing including reviewing claims to ensure proper coding, verifying eligibility benefits, sending out claims, and keeping track of all accounts receivable.. In podiatry services, CMS will provide coverage only for treatments that are considered medically necessary and reasonable foot care.. The most appropriate code available should be used to document podiatry procedures in medical claims.. Medical codes used in the billing of foot care are:. Submitting claims using Q7, Q8, or Q9 modifiers indicates the findings related to the patient’s condition.

A proper podiatric programme has the potential to reduce the number of diabetic patients who face diabetic ulceration and amputation. However, South Africa currently has a shortage of podiatrists. There are only about 45 such professionals in the country’s public health sector, and only one school of podiatry on the African continent.

Amputations in people living with diabetes in South Africa are common and a major source of morbidity, reduction in quality of life, loss of employment and mortality – particularly for those patients accessing their care in the public sector, according to Professor Joel Dave, who launched the Diabetic Centre at Groote Schuur Hospital and is head of the department of endocrinology at the health facility.. One of the complications of living with high blood sugar for a sustained period of time is diabetic neuropathy, which is damage to the nerves as a result of diabetes, according to a World Health Organisation fact sheet on the disease.. The “pathway” that is often seen in the diabetic foot is that friction causes a callus or corn; the callus or corn then breaks down and becomes an ulcer; the ulcer becomes infected; the infection causes gangrene; and this complication leads to amputation, explained Pincus.. Around the world, a diabetic foot ulcer is reported about once every 1.2 seconds, with 15 to 20% of patients with diabetes developing diabetic foot ulceration, said Pincus.. “When you put a diabetic podiatric programme into a population, over a period of three to five years, you reduce the number of bed days, you reduce the number of ulcers, you reduce the number of amputations, you save lives,” said Pincus.

To pursue a career in nail art, join these nail technician classes online. Train yourself with expert led online nail tech courses and tutorials.

Now, the question is, how do you find one of the best nail technician classes online?. Why is this one of the best online nail technician courses?. In addition, everything in this course comes with complete lifetime access on TV and mobile.. These online nail tech classes are perfect for anyone who aspires to learn and grow in the industry.. To take these online nail tech classes you do not need any new skills.. These are one of the best online nail tech classes because the course will equip you with all the knowledge required to work at a top-end nail salon.. Further, these online nail tech classes can fetch you a certificate of completion.. Is this the right online nail technician course for you?. Nail Care Academy has a bundle of online nail tech courses for all skill levels and experiences.. Here is a rundown of five of the best courses from Nail Care Academy, and their learnings in brief:. Anyone who aspires to start a career in the nail industry or advance their skills will benefit from this course.. These nail technician classes online are perfect for pro and aspiring nail enthusiasts who wish to advance their skills and knowledge.. These nail technician classes online are ideal for anyone who aspires to work as a nail technician or start up their own nail salon.. Functions and responsibilities of a nail artists Nail designing Applying the nail extensions Application decoration of the false nails Knowledge of the safety and hygiene tips to be afoot and hand consultant Nail growth process Physiology and anatomy of skin Marketing of your nail salon Nail-tip types Nail art and customization Client consultation Nail enhancement removal Nail health and hygiene The Fiber System and Maintenance Gel System Manicure

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