Module 1 MEDIA AND INFORMATION LITERACY - DEPARTMENT OF EDUCATION DIVISION OF CITY OF BOGO Buac, - StuDocu (2022)

DEPARTMENT OF EDUCATION

DIVISION OF CITY OF BOGO Buac, Cayang, Bogo City, Cebu

12

Senior High School

MEDIA AND INFORMATION

LITERACY

Quarter 1

SLK 2

FOREWORD

####### This Self-Learning Kit of Media and Information Literacy is organized based on

####### the scope and competencies stipulated on the Curriculum Guide intended for this

####### Learning Area. It intends to develop a holistic understanding of how media operates as

####### an industry, how it generates content, how it influences audiences and how its force

####### and influence shape social beliefs.

####### This kit also aims to guide students to become multi-skilled in different ways

####### of learning, literate in the modern trend of technology and become effective in using

####### media and information in different contexts. Furthermore, it gears towards honing

####### their communication skills, creativity, social, and media literary in the global arena.

####### This is designed as self-instructional which means that students shall

####### accomplish the activities by themselves. They may ask guidance from their parents,

####### elder siblings or other family members if difficulty arises. This kit shall be retrieved

####### and shall not be used as answer sheets. Students shall use a separate paper for the

####### activities.

 define media and information literacy as a composite concept; identify the elements of media and information literacy; identify the characteristics of responsible users and competent producers of media and information; and appreciate the value of being a media and information literate individual.

What I Know

A. Choose the appropriate answer. Encircle the letter of your choice.

  1. Which of the following is not a common characteristic of Generation Y individuals?

a. They consider their friends as family.

b. They are generally idealistic.

c. They are good multitaskers.

d. None of the above.

  1. In which medium do Filipinos spend most of their time?

a. television b. radio c. Internet d. newspaper

  1. Which of the following is not an important characteristic of media and information literateindividuals?

a. responsible producers

b. efficient information managers

c. wise consumers

d. none of the above

  1. What is a major practical application of media and information literacy?

a. To explore by accessing information sources skillfully

b. To engage by evaluating media content critically

c. To empower by using information critically

d. All of the above

  1. What is the reason why media literacy and information literacy must be combined?

a. Coming together of media and information platforms

b. Overlapping concepts of different literacies

c. Learning how to read and write is not enough

d. All of the above

What is In

A. Read the statements below. Then, provide your answers by completing the letters inside the matrix in each number. 1. It is the ability to effectively and critically access and evaluate information in multiple formats, particularly digital, and from a range of digital tools and resources. D G T L T R Y

  1. A set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create as well as share information and media content in all formats, using various tools, in a critical, ethical, and effective wayE D N D N F R T N L T E R Y

  2. Ability to access information; the evaluation, creation, and sharing of information and knowledge using various tools, formats, and channelsI F R M T N L T R Y

  3. Ability to understand, select, evaluate, and use media as a leading purveyor and processor, if not producer, of informationE D L T R Y

Work (for workingstudentsSocial interests

Personal needs andinterests

E. Based on your answers from B to D, what have you found out? What are the implications of these findings?

What is New

Activity 1: Poster Analysis Direction: Analyze the poster, and answer the questions that follow. Write youranswers on the space provided after each question. 1. a. What is the message of the poster?

b. Do you agree with the message? Why or why not?

  1. a. What is the message of the poster?

b. Do you agree with the message? Why or why not?

  1. a. What is the message of the poster?

b. Do you agree with the message? Why or why not?

  1. a. What is the message of the poster?

b. Do you agree with the message?Why or why not?

What is It

MEDIA AND INFORMATION LITERACY AS A COMPOSITE CONCEPT

information inany format andform aremanaged, usingdifferenttechnologicaltools

used for gooddemocracy anddevelopment(personal,professional,and societal)

used as enablingtools for otherforms ofliteracy

digital resourcesare used toengage in safeand ethicalsocialnetworking andcollaborationCompetencyEmphasis

Ability toaccessinformation; theevaluation,creation, andsharing ofinformation andknowledgeusing varioustools, formats,and channels

Ability tounderstand,select, evaluate,and use mediaas a leadingpurveyor andprocessor, if notproducer, ofinformation

Ability to useparticulardigital devices,software andinfrastructure

Ability toeffectively andcritically accessand evaluateinformation inmultipleformats,particularlydigital, andfrom a range ofdigital tools andresourcesTable 1 is a matrix summarizing the basic characteristics among informationliteracy, media literacy, ICT literacy (including technology literacy, and digital literacy. Theywere taken from the discussions among experts all over the world when the MIL assessmentframework was developed. Information literacy focuses generally on how to manage theinformation, including those from the Internet. Media literacy, on the other hand, covers howindividuals use media resources and makes decisions on their uses. ICT literacy pays moreattention to the tools needed to aid certain applications while digital literacy includes safe,responsible, and ethical use of digital technologies.DEFINITION OF MIL

“Media and Information Literacy is defined as a set of competencies that empowerscitizens to access, retrieve, understand, evaluate and use, create as well as share informationand media content in all formats, using various tools, in a critical, ethical, and effective way,in order to participate and engage in personal, professional, and societal activities (UNESCO2013, 29).” This definition describes media and information literacy as a set of competencies,which connotes that a single competency is not enough to render a person media andinformation literate. You need a cluster of competencies that can be acquired throughdifferent stages of involvement in studying and using media and information. For example,merely producing a video does not make you media and information literate since you couldsimply be producing it for your personal consumption, without any intention of sharing itwith a particular audience and for a specific purpose (Alagaran, 2017).

MAIN ELEMENTS OF MIL

UNESCO (2013, pp. 13-14) identified the following main elements and competenciesof media and information literacy:- Understand the roles and functions of media and other information providers indemocratic society;- Understand the conditions under which those functions can be fulfilled;

- Recognize and articulate a need for information;- Locate and access relevant information;- Critically evaluate information and content of media and other information providers, including those on the Internet in terms of authority, credibility, and current purpose;- Extract and organize information and media content;- Synthesize or operate on the ideas abstracted from content;- Ethically and responsibly communicate one’s understanding of created knowledge to an audience or readership in an appropriate form and medium;- Apply ICT skills in order to process information and produce user-generated content; and- Engage with media and other information providers, including those on the Internet, for self-expression, freedom of expression, intercultural dialogue, and democratic participation.

THE EXPLORE, ENGAGE, EMPOWER MODEL

The media and information literacy competencies can be grouped into three majorpractical applications: explore, engage, and empower.

  1. To explore is to identify, access, and retrieve information and media contentskillfully.
  2. To engage is to analyze and evaluate media and information critically.
  3. To empower is to create or produce, share or communicate, and use informationand media content ethically, safely and responsibly for decision making andtaking action.

TODAY’S GENERATION OF MEDIA CONSUMERS AND PRODUCERS

Have you ever left your mobile phone at home andyou were so worried that your friends and familywould send text messages or call you? You probablywent back to retrieve your phone. Or have you everbeen given research homework by your teacher butyou skipped the trip to the school library because youthought there was always the Internet at home? If youidentify with these dispositions, you are likely amember of today’s Generation Y, often referred to asthe digital natives or the millennials.

Who are the millennials? According to Diane Thielfoldt and Devon Scheef (2004),co-founders of The Learning Café, the millennials are those born between 1977-2000 (othersources say from 1982-2004 which includes Generation Z, the Post-Millennials) whencomputers, the Internet, and mobile phones started to surface. However, in the Philippines,computers were introduced in the ‘80s and mobile phones toward the late ‘90s.

buy from the supermarket, who to vote for during local and national elections, and when togo on a trip, among others.

Since you can now take pictures, record and remix music, or draw or paint digitally,you are also expected to be responsible producers. You have to respect other people’s privacyand culture, observe ethics especially when online, and acknowledge the sources of yourinformation when you use them and other for research and other academic work.

Finally, when you equip yourself with information that you need, then you can nowparticipate actively in social and civic events. Remember, you must not participate insomething that you do not know. You can now vote for the right person, purchase the rightproduct, choose the right service provider, or call attention of the proper authority or mediaproducer on certain issues. Indeed, information empowers everyone (Alagaran, 2017).

What’s More

Activity 2. Accomplish the matrix below. Identify the characteristics of competent producersand responsible users.

CHARACTERISTICS

Responsible User of Media
Information
Competent Producer of Media
Information

Activity 3. Identify the similarities and differences of media literacy, information literacy,and digital literacy by accomplishing the matrix below. MEDIA LITERACY INFORMATION LITERACY

DIGITAL LITERACY

Differences: Differences: Differences:

Similarities:

What I Can Do

A. Analyze the media messages presented below by answering the following key questions. Messages and MeaningsContent  What is this about (and what makes you think that)? What ideas, values, information, and/or points of vieware overt? implied? What is left out of this message that might be importantto know?Techniques  What techniques are used? Why were those techniques used? How do they communicate the message?Interpretations  How might different people understand this messagedifferently? What is my interpretation of this and what do I learnabout myself from my reaction or interpretation?Context  When was this made? Where or how was it shared with the public?Credibility  Is this fact, opinion, or something else? How credible is this (and what makes you think that)? What are the sources of the information, ideas, orassertions?

  1. Facebook Post

- Interview an elder in the family, preferably someone removed one or two generations from you. If you do not have that elder in your family, perhaps you can turn to your immediate community. Make them recall the forms of media that they used either as sources of information and entertainment. Engage them in a freewheeling interview session where they can enjoyably go down memory lane and share with you their sources of media and information.

  1. Facebook Post

responsibleuser andproducer ofmediainformation.

and strong. accurate. question-able. inaccurate.

GraphicRelevanceand Citation

All graphics arerelated to thetopic and makeit easier tounderstand.

All borrowedgraphics have asource citation.

All graphics arerelated to thetopic and mostmake it easierto understand.

One borrowedgraphics haveno sourcecitation.

All graphicsrelate to thetopic. Twoborrowedgraphics haveno sourcecitation.

Graphics donot relate tothe topicand/or three ormore borrowedgraphics do nothave a sourcecitation.

Design andLayout

The poster isexceptionallyattractive interms of design,layout, andneatness.

The poster isattractive interms of design,layout, andneatness.

The poster isacceptablyattractivethough layoutis cluttered.

The poster ispoorlydesigned andthe layout iscluttered.

WorkEthics

Every individualin the groupcontributed tothe creation ofthe digitalposter.

Group work isdone mostly bytwo individuals.

Group work isdone mostly byone individual.

Groupmembers arenot workingduring thedesignatedtime.

ASSESSMENT

A. Identify what is being referred by the following statements below. Choose your answers from the box, and write it on the space provided before the number.

Generation X Information Literacy

Generation Y Media and Information Literacy

ICT Literacy Media Literacy

___________________________1. Ability to access information; the evaluation,creation, and sharing of information and knowledge using various tools, formats, andchannels___________________________2. Ability to use particular digital devices, softwareand infrastructure___________________________3. Also called as millennials, those born between1977 and 2000 when computers, Internet, and mobile phones started to surface___________________________4. A set of competencies that empowers citizens toaccess, retrieve, understand, evaluate and use, create as well as share information andmedia content in all formats, using various tools, in a critical, ethical, and effectiveway, in order to participate and engage in personal, professional, and societalactivities___________________________5. Ability to understand, select, evaluate, and usemedia as a leading purveyor and processor, if not producer, of information

B. Write an essay about the value of being a media and information literate individual. Your essay must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion. It should not be less than 12 sentences. Refer to the rubric for criteria and grading.

The Value of Being a Media and Information Literate Individual

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